Course Overview
CBM® Certified Brand Manager Course Overview
The “Certified Brand Manager” program is designed to increase the effectiveness of brand managers and others involved in marketing products and/or brands. The workshop provides tools and knowledge for developing, strengthening and maintaining a brand or portfolio of brands.
It covers:
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The roles and responsibilities of brand management;
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How these evolve over time, the key organisational interfaces, and the use of the classical Marketing “Ps” to strengthen a brand.
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The different levels of the brand (e.g., elements, attributes, personality & core values)
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How each plays an important role in developing & maintaining strong relationships with customers.
Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a “Certified Brand Manager”.
CBM® Certified Brand Manager Course Key Features
100% Money Back Guarantee- Official courseware + exam voucher included
- Live online + classroom format options
- Hands-on labs and real-world case studies
- Simulation tests at the end of training
- Up-to-date curriculum aligned to the latest exam version
- Includes 5 mock exams, 150 questions each
- 24×7 learner assistance and support
- 30-day re-attendance guarantee
Skills Covered
- Risk management & governance
- Identity and access management
- Security architecture & engineering
- Communication and network security
- Asset security
- Security assessment & testing
- Security operations
- Software development security
